ZygoHubs Launches

One Group, One Unique Number To Keep You In Touch

London: Tuesday 25th March 2008 – Zygo, today announces the launch of its new group communication service ZygoHubs which offers a unique service enabling groups to stay in touch instantly over their mobiles.

ZygoHubs
• Allows anyone to set up their own group messaging service (via the web at www.zygohubs.com) and provides that group with a single central telephone number through which any member can contact the whole group instantly.
• One text message sent to the group number and the ZygoHub relays it out to all members, similarly any reply goes back to the whole group creating an instant and true group text conversation.
• Is designed to be inclusive for everyone in a group so works on any network, any handset and is as simple as sending an individual text message.
• Has an easy to use web interface that allows the members to add profiles, send sms, manage their group and archives the group’s conversations.

Trials of ZygoHubs with AOL, a large UK mobile operator and others have proven that once tried users can’t imagine not having the service. Both consumers and business users find the service simple and fast to set up and easy and cost-effective to use.

Commenting on the service, Bob Spencer, who set up a ZygoHub with a group of friends so they could keep in touch whilst on a skiing holiday, said: “With a group of 13 people inevitably there were varying skiing abilities within the group and different ideas about activities each individual wanted to take part in during the holiday. Sending text messages to each member of the group separately would have been prohibitively time consuming and considerably more costly. Being able to send one message which would reach every member of the group meant the organisation of the holiday and group was significantly easier than previous years.”

BBM Law, a small and very busy firm of legal aid solicitors based in London, has been using the ZygoHubs service since September 2006. Neil Baxter, a partner at the firm, explains: “We’re legal aid solicitors and the nature of our work is quite unpredictable. Most of us are out and about during the day - visiting clients at police stations or courts. Before we started using ZygoHubs, keeping tabs on everyone was a headache. Using the ZygoHub we can send one message asking where everyone is and when they are likely to be free. In the past we would have had to ring each solicitor individually, so Zygo helps us to save a lot of time. Using texts is often easier, as when we are at court we either need to have our phones off or on silent.

Another ZygoHubs user, Fiona Mackay set up the service for her group of thirty-something former school friends naming it ‘Girly Gossip’. “Unfortunately we don’t live that near each other anymore so we can’t get together that much - but when the ‘Girly Gossip’ chat starts hotting up – it feels like we’ve never been apart! It’s such a great way to keep in touch with the old gang”, she explains.

Created with LOVE, the award winning digital design agency, www.zygohubs.com allows users to set up and manage their group online as well as providing an archive of the group’s messages. Initially a simple paid-for credit-based service, this will be followed by an advertising-supported model in the coming months. Research has demonstrated that customers would welcome brand sponsorship of the service in return for reduced messaging costs. Zygo has developed an advertising engine that is capable of embedding sponsorship into users’ messages. This has resulted in a mobile media service where commercial messages are less intrusive than traditional push sms and Zygo is in talks with a number of Brands.

This innovative mobile marketing solution has so far this year seen Zygo Communications announced as one of 200 finalists for the 2008 Red Herring 100. The Company has been short-listed for the Mobile Marketing Awards, the Mobile Advertising and Marketing Awards and a global business plan award – Mobile Rules!- organised by Nokia for which Zygo is the only UK finalist.

ENDS

For further information contact:
Lydia Oakes
Public Relations for Zygo Communications
T: +44 (0)1799 543909
M: +44 (0)7710 244573
E : lydia@Zygocommunications.com

Notes to editors
About ZygoHubs™
ZygoHubs™ is an innovative yet simple service that assigns a group of people with a single telephone number enabling them to connect through text, voice and the web. It’s as easy to use as sending a standard text or making a call and can be used from any mobile phone, regardless of network or type of handset. Once the group has been created and the unique number assigned, each potential member can join the group using a simple SMS or web-based sign-up procedure. Sending messages, administration facilities, as well as an archive of all messages sent to the group, are available via an easy-to-use web interface. Initially supporting SMS, future upgrades will incorporate voicemail, conference calling, picture and video messaging. In addition, a service specifically tailored to the needs of business users will be launched in the coming months.

ZygoHubs advertising platform is easy to use and trials suggest it has the potential to generate significant volumes of group traffic. It offers advertisers an opportunity to engage with groups of consumers through their real world social communities. Consumer trials conducted by AOL, a UK network operator and others have demonstrated the appeal of ZygoHubs with groups finding the service simple to set up and easy to use.

About Zygo Communications
Based in London, UK, Zygo Communications is dedicated to developing products and services that allow groups of people who know each other in the real world to socialise, organise and share information, whenever they want and wherever they are. Zygo’s patented technology offers a unique product that allows a group of people to assign a dedicated mobile phone number to their group that enables them to communicate easily by SMS, voice and the web.

For further information about Zygo visit: www.zygocommunications.com
To sign up for the service go to www.zygohubs.com

Malta , March 20, 2008 – Red Herring today announced that Zygo Communications was named a Finalist of Red Herring 100 Europe, an award given to the top 100 private technology companies based in the EMEA (Europe, Middle East and Africa) region each year.

“This year’s impressive list of submissions from companies demonstrates Europe’s growing role as a major center of innovation in the global technology sector,” said Red Herring Editor-in-Chief Joel Dreyfuss. “The exceptional accomplishments of European technology startups and entrepreneurs are a testament to the rapid advancements being made in building the European innovation ecosystem.”

Red Herring’s lists of top private companies are an important part of the publication’s tradition of identifying new and innovative technology companies and entrepreneurs. Companies like Google, eBay, and Skype were spotted in their early days by Red Herring editors, and touted as leaders that would change the way we live and work.

Red Herring’s editorial staff rigorously evaluated several hundred private companies through a careful analysis of financial data and subjective criteria, including quality of management, execution of strategy, and dedication to research and development.

Red Herring will honor the Red Herring 100 Europe Finalist companies at its Red Herring Europe 2008 event. Scheduled for April 14-16, at the Westin Dragonara Resort, this intimate, three-day event is themed “The Pursuit of Disruption” and will explore how European firms are leading the charge in many technology sectors, gaining the competitive advantage, and driving entrepreneurial success in ways that create business opportunities for challengers and incumbents alike.

About Red Herring
Red Herring is a global media company which unites the world’s best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine, an online daily technology news service, technology newsletters and major events for technology leaders around the globe. Red Herring provides an insider’s access to the global innovation economy, featuring unparalleled insights on the emerging technologies driving the economy. More information about Red Herring is available on the Internet at www.redherring.com.